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How to get more sales on Amazon withinfographic design that’s the topic for today and today I’m joined by Omar LatifOmar is an Amazon FBA seller and the CEO of Creative Conversionz which is adigital design agency and our goal with today’s video is to help you get moresales on Amazon and we’re gonna be speaking about the design of picturesand infographics so yeah man Omar please introduce yourself to us man I’m prettyhappy to have you here tell us about yourself man tell us about CreativeConversionz your company man pretty excited to hear welcome man hey thankyou for having me thank you for having mehi everybody my name is Omar Latif 36 year old from Cardiff in the UK nicelittle place nice and quiet nice and peaceful I’m a father father to threechildren husband 36 year old just striving just like you guys Amazonseller recently started Creative Conversionz which is completely takenoff and yeah you know I I love I love the hustle I love theentrepreneurial life you know I like to give it a go so this is me doing mebasically yeah it’s pretty awesome yeah and can you tell us about CreativeConversionz also yeah so basically Creative Conversionz actually came aboutbecause I used to struggle so even though I have a design background I usedto pay other serve other providers to for these services and I used to useplaces like Fiverr up work and all of these places and the problem that I usedto run into is sometimes the quality is just not there or for you people don’tunderstand people understand design but they don’t understand how the design shouldbe selling a product and I believe because I have a background in both Ihave a background in selling a product I have a background in design that if I ifI started doing my own thing and it would be beneficial and you know it’sbeen absolutely it’s been a crazy ride but it’s it’s a beautiful one that’spretty awesome and so.

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by the way I thought that you are in your late20s actually I thought that you’re 36 you’re saying Ithought I’m 36 y/o 🙂 we’re getting old.

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I thought you’re my age I’m 29 now and for some reason I thought were.

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No, no, I’m 36.

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I wish I was 29 yeah three kids manCardiff that’s Wales right I mean Wales yes and the United Kingdom and yeahCreative Conversionz so you’re saying that essentially you had a backgroundyou have background in in selling products but also in design so somepeople know this or that but you can combine the two to create your websiteof course we’re gonna have the website link in description so you can guyscheck out Omar’s stuff but can you tell us a little bit more about like thecompany itself what do you do what kind of services you provide maybe of coursewe’re gonna get also to the part of how to get more sales on Amazon with thisI’m gonna give you some practical tips we have some questions from the groupcoming from Mike from Adrianna we’re gonna have Omar answer these questionsand some questions from me but first can you just tell us a little bit about thecompany like what kind of services do you offeryeah man just shoot yeah so basically we just we started off just just doinggraphic design so basically images for your Amazonlisting for your A plus content (EBC) we had customers who needed images for theirShopify websites and other websites I even work with local businesses oh wowlocal businesses who run websites so who need creative which is gonna driveconversions or creative which is gonna make the consumer think you know or evenjust get their mind going that what is this you know that’s what we want to dowe want to intrigue the consumer yeah and we have to do that through you knowcreative creative basically yeah so we do that so we started off with with justgraphic design and then slowly slowly we developed more services so now we hopewe offer a whole variety of services including 3d render so I think there’snot many companies out there who combine the both so if you wanted 3drendering you would have to go elsewhere and then get your graphic design doneelsewhere we provide the both so yeah there’s no I I’ve researched andI’ve not we found anyone out there I mean you cango on Fiverr and up work but you’ll be hiring two different people to do thatjob yeah we’ve recently introduced web design and to be honest the web designhas gone absolutely mental I think everybody sitting at home trying to gettheir businesses online and the amount of inquiries and customers I’ve got butthese are these are mostly local clients so I see the local businesses who askfor web sites yeah yeah and I’ve got a we’ve got a like a brilliant likeone-page offer available at the moment it’s just it’s like a no-brainer if youwant to get online and you know it’s in the UK it’s 99 pounds I think it worksout about a hundred and something dollars it’s like a business websiteit’s it’s it’s a drop in the ocean it’s it’s not we you can’t consider it manyso yeah so we’ve got those and then we also we also offer branding servicewhich I think people completely overlook they think is just a logoit’s not just a logo there’s a whole there’s a whole lot more to it yeah soyou know your branding your logo your colors you know your brand identity sowe do all of that work we do packaging design we do video ads which is reallytaken off as well yeah so we yeah we offer a whole variety of services andyou know it’s it’s it’s getting overwhelming I’ve recently had to hiremore people just because of the demand so you know I’m in a good place I meanI’m not complaining um I’m not yeah I’m even though in a fewyears time I’d like to put my feet up and have this run on auto I’m willing toput in the work now and you know get this up and going just always have toremember when you’re when you’re building the foundations of a businessit’s always the hardest but when you build those foundation strong it canonly grow yeah man that’s that’s pretty awesome soyou you offer variety of services you have infographics for Amazon video adsyou have website design maybe package design I guess which is part of thebranding do you have this as well we have a separate packages packagedesign yeah so and you offer branding and of course you you understandbranding branding is not only stamping logo it’s more brand identity and itgoes really deep so I guess you you know you speak with the clients and you getreally inside their you know you do all your good stuff oh pretty awesome andthank you for presenting Creative Conversionz to us and yeah let melet’s get you know get some ideas for Amazon sellers on how to how to get moresales so you can give us some tips so let’s start from the questions we have aFacebook group that’s called practical advice for Amazon sellers it’s alsogonna be in the description and there we actively share stuff speak about stuffand well I have a few questions by our group members so first question fromMike Mike Principi how you doing man hope you’re watching this so the firstquestion of Mike was what do you think about including customer reviews in theimages so as to say I guess the social proof what do you think about it yeah inmy experience I have not really found this to work really I think yeah I thinkAmazon has provided you a dedicated place for that so if somebody was reallyinterested in reading the review about your product all they have to do is kicka button and you know the page goes down into all the reviews and they can look atit in detail so and I think sometimes we have so much information on the imagebecause the consumer gets overwhelmed if they can’t understand your image they’reclicking on the next product that’s just the way it worksinteresting input man yeah you know I’ll tell you I’ll say it’ssomething from myself to Mike first it’s illegal like Amazon does not actually inthe TOS they don’t allow you to input customer reviews on the on the picturesyes now I do that yes now I would say that yes it does help but again you’redefinitely right like maybe you can rather you know there’s a dedicatedplace for that rather get another image there like that maybe explaining how touse the product better but for those who would maybe like to do that what I foundreally good in terms of kind of this thing for example if you’re includingthree reviews you need to touch the three pain points main pain points ofthis audience like if they’re interested say in in a kitchen knifethat they wanna you know something that’s sturdy they wantsomething that does not break they want something that cuts fast so the reviewsare gonna be speaking about these things right there’s gonna be like reading themit’s like yeah that’s me I need that so that’s what I can say about this butagain it’s not something that Amazon allows and I guess that Omar has a bigpoint there that there is a place dedicated for that and you can just youknow go there and read them so awesome we have found that putting reviews onimages for a Facebook ad really works for a Facebook ad right on a Facebook adso maybe not for an Amazon listing but for a Facebook ad for people who want tosee that immediate social proof it really worksawesome man awesome good input man and also Mike asked as part of this question as wellor are there other kind of things like so to say putting other things on theimages like buy 2 get X percent off and those coupons what do you think aboutthis one yeah these really work so if you’ve gotif you’ve got a compelling offer notify the customer let the customerknow that you’ve got a better offer a better offer than your competitor letthem if you can let them know as soon as possible the better because it then theinterest increases they’re more intrigued you know they want to know more nowbecause they think at the end of the day everybody wants value yeah the morevalue you can offer them you know the better it is for you so we found thoseto work but is it shouldn’t it shouldn’t take up like most of the image it shouldbe on your image where the customer can identify it straight away but itshouldn’t take up so much of your image where it takes away from the product aswell so it it’s a balance it’s a balance but they do work all right yeah I mightsay that I also found these I’m also using this everywhere and I also gottasay that Amazon does not allow it like again like if we go to the TOS you’renot technically allowed to add this kind of text like I do that I say you buy toget 10% off by three get fifteen it works like magic because people see the offerthis more value you know and for products that do need where people wannabuy like in bulk I also have sometimes coupon for 10 like a code bulk savingsand kind of they buy 10 products in one boom and that’spretty nice yes but again Amazon as far as I know does not (allow).

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never had problemswith this you know like three plus years selling but yeah so thank you for theanswer man now the next question was do you read my I just got a show that youguys like my hand writing is.

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omg I sometimes don’t understand myself but anywaydo you recommend any trick that has shown a clear effect on conversion (going up) isthis for any image or are we talking about the main image no that’s not methat’s not the main image we have another question about main image byAdriana but no that’s I guess a general trick or tricks if you may yeah I’m I’mnot somebody who believes in tricks I believe and somebody who believes in youknow the simplicity of your listing so even though even though your listingshould be like you should have a good product anyway that’s just that’s juststarters you need to have good images if your images are poor you’re not going toget anywhere so you need good images you need a simple branded design and whenyou explain your product have no more than three benefits or features on eachimage because then like what we want to do is we want to explain our product tothe consumer in the shortest possible time so when you put more than like wefound three to be a good number yeah when you put more than three benefits orfeatures on any image or infographic or lifestyle image it’s it’s too muchinformation for the brain to process straightaway I understand man yeah I seeit’s interesting so I would say that.

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